Liyu Xue 薛李煜 is an artist and Experiential Creative Director in Los Angeles. He received his Bachelor's Degree in Material Science from Xi’an University of Architecture and Technology, a Master of Architecture degree from Pratt Institute, where he also studied performance and fine art. In addition, he obtained a CORe Certificate from Harvard Business School Online. 

Liyu specializes in creating immersive experiences that prioritize a human-first design approach while embracing digital-forward strategies. His expertise lies in establishing deep, meaningful and personalized connections between audiences and leading tech & lifestyle brands. He has forged partnerships with high-profile clients, event agencies, and community organizations, including Google, Netflix, Square, AWS, Quickbooks, Breakthrough Energy, lululemon, Tendergreens, LA Arts District, Pink Sparrow, Agency EA, MKG and beyond. 

His portfolio spans a diverse range – from Trade Shows & Conferences to Community-focused Events, from Brand Activations to Interactive Tech Experiences, and from innovative Experiential Retail to dynamic Food & Beverage Marketing

Recently recognized on Forbes's 30 Under 30 list for his exceptional contributions to the experiential design industry, Liyu is also an active mentor at New INC, an art, design, and technology incubator led by the New Museum in New York. His commitment to the creative community is further exemplified through his participation as the grand jury member for both the California Arts Council and the Frame Awards.